ComputationWorld 2019
May 05, 2019 to May 09, 2019 - Venice, Italy

  • SERVICE COMPUTATION 2019, The Eleventh International Conference on Advanced Service Computing
  • CLOUD COMPUTING 2019, The Tenth International Conference on Cloud Computing, GRIDs, and Virtualization
  • FUTURE COMPUTING 2019, The Eleventh International Conference on Future Computational Technologies and Applications
  • COGNITIVE 2019, The Eleventh International Conference on Advanced Cognitive Technologies and Applications
  • ADAPTIVE 2019, The Eleventh International Conference on Adaptive and Self-Adaptive Systems and Applications
  • CONTENT 2019, The Eleventh International Conference on Creative Content Technologies
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InfoSys 2019
June 02, 2019 to June 06, 2019 - Athens, Greece

  • ICNS 2019, The Fifteenth International Conference on Networking and Services
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InfoWare 2019
June 30, 2019 to July 04, 2019 - Rome, Italy

  • ICCGI 2019, The Fourteenth International Multi-Conference on Computing in the Global Information Technology
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DataSys 2019
July 28, 2019 to August 01, 2019 - Nice, France

  • AICT 2019, The Fifteenth Advanced International Conference on Telecommunications
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NexTech 2019
September 22, 2019 to September 26, 2019 - Porto, Portugal

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NetWare 2019
October 27, 2019 to October 31, 2019 - Nice, France

  • SENSORCOMM 2019, The Thirteenth International Conference on Sensor Technologies and Applications
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SoftNet 2019
November 24, 2019 to November 28, 2019 - Valencia, Spain

  • ICSEA 2019, The Fourteenth International Conference on Software Engineering Advances
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ThinkMind // CONTENT 2019, The Eleventh International Conference on Creative Content Technologies // View article content_2019_2_30_60034


An Integrated Model for Content Management, Presentation, and Targeting

Authors:
Hans-Werner Sehring

Keywords: personalization,targeting,segmentation,context-aware content management,content management

Abstract:
The World Wide Web is the basis for increasingly many information and interaction services. Personalization provides users with information and services that are adequately tailored to their current needs. Targeting, a form of implicit personalization for groups of users, comes to broader practical use for a growing number of commercial websites. The wider adoption results from the availability of platforms that incorporate targeting. Solutions are usually built on top of content management systems used for the production of websites. The definitions required for targeting are related to content, but they are superimposed in the sense that they are not an integral part of the content model or the content itself. This paper presents an initial model that is used to study the integration of models for content, content visualizations, and content targeting. Potential benefits from an integrated model are manifold. It allows expressing personalization rules along with the content they refer to in a consistent way. This way, personalization is applied by putting content in context rather than through superimposed targeting rules. By expressing personalization rules in the same context-dependent and evolvable way as content, they can also evolve over time and can be adapted to different user contexts. On top of that, they can be defined and maintained by content editors and other users of a content management system.

Pages: 26 to 31

Copyright: Copyright (c) IARIA, 2019

Publication date: May 5, 2019

Published in: conference

ISSN: 2308-4162

ISBN: 978-1-61208-707-8

Location: Venice, Italy

Dates: from May 5, 2019 to May 9, 2019

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