DataSys 2020 Congress
September 27, 2020 to October 01, 2020 - Lisbon, Portugal

  • AICT 2020, The Sixteenth Advanced International Conference on Telecommunications
  • ICIW 2020, The Fifteenth International Conference on Internet and Web Applications and Services
  • ICIMP 2020, The Fifteenth International Conference on Internet Monitoring and Protection
  • SMART 2020, The Ninth International Conference on Smart Cities, Systems, Devices and Technologies
  • IMMM 2020, The Tenth International Conference on Advances in Information Mining and Management
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InfoSys 2020 Congress
September 27, 2020 to October 01, 2020 - Lisbon, Portugal

  • ICNS 2020, The Sixteenth International Conference on Networking and Services
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  • ENERGY 2020, The Tenth International Conference on Smart Grids, Green Communications and IT Energy-aware Technologies
  • WEB 2020, The Eighth International Conference on Building and Exploring Web Based Environments
  • DBKDA 2020, The Twelfth International Conference on Advances in Databases, Knowledge, and Data Applications
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SoftNet 2020 Congress
October 18, 2020 to October 22, 2020 - Porto, Portugal

  • ICSEA 2020, The Fifteenth International Conference on Software Engineering Advances
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  • CENTRIC 2020, The Thirteenth International Conference on Advances in Human-oriented and Personalized Mechanisms, Technologies, and Services
  • VALID 2020, The Twelfth International Conference on Advances in System Testing and Validation Lifecycle
  • SIMUL 2020, The Twelfth International Conference on Advances in System Simulation
  • SOTICS 2020, The Tenth International Conference on Social Media Technologies, Communication, and Informatics
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  • HEALTHINFO 2020, The Fifth International Conference on Informatics and Assistive Technologies for Health-Care, Medical Support and Wellbeing

InfoWare 2020 Congress
October 18, 2020 to October 22, 2020 - Porto, Portugal

  • ICCGI 2020, The Fifteenth International Multi-Conference on Computing in the Global Information Technology
  • ICWMC 2020, The Sixteenth International Conference on Wireless and Mobile Communications
  • VEHICULAR 2020, The Ninth International Conference on Advances in Vehicular Systems, Technologies and Applications
  • INTERNET 2020, The Twelfth International Conference on Evolving Internet
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NexTech 2020 Congress
October 25, 2020 to October 29, 2020 - Nice, France

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ComputationWorld 2020 Congress
October 25, 2020 to October 29, 2020 - Nice, France

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  • COMPUTATION TOOLS 2020, The Eleventh International Conference on Computational Logics, Algebras, Programming, Tools, and Benchmarking
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NetWare 2020 Congress
November 15, 2020 to November 19, 2020 - Valencia, Spain

  • SENSORCOMM 2020, The Fourteenth International Conference on Sensor Technologies and Applications
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  • AFIN 2020, The Twelfth International Conference on Advances in Future Internet
  • CENICS 2020, The Thirteenth International Conference on Advances in Circuits, Electronics and Micro-electronics
  • ICQNM 2020, The Fourteenth International Conference on Quantum, Nano/Bio, and Micro Technologies
  • FASSI 2020, The Sixth International Conference on Fundamentals and Advances in Software Systems Integration
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DigitalWorld 2020 Congress
November 21, 2020 to November 25, 2020 - Valencia, Spain

  • ICDS 2020, The Fourteenth International Conference on Digital Society
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  • GEOProcessing 2020, The Twelfth International Conference on Advanced Geographic Information Systems, Applications, and Services
  • eTELEMED 2020, The Twelfth International Conference on eHealth, Telemedicine, and Social Medicine
  • eLmL 2020, The Twelfth International Conference on Mobile, Hybrid, and On-line Learning
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  • ALLSENSORS 2020, The Fifth International Conference on Advances in Sensors, Actuators, Metering and Sensing
  • SMART ACCESSIBILITY 2020, The Fifth International Conference on Universal Accessibility in the Internet of Things and Smart Environments

 


ThinkMind // CONTENT 2019, The Eleventh International Conference on Creative Content Technologies // View article content_2019_2_30_60034


An Integrated Model for Content Management, Presentation, and Targeting

Authors:
Hans-Werner Sehring

Keywords: personalization,targeting,segmentation,context-aware content management,content management

Abstract:
The World Wide Web is the basis for increasingly many information and interaction services. Personalization provides users with information and services that are adequately tailored to their current needs. Targeting, a form of implicit personalization for groups of users, comes to broader practical use for a growing number of commercial websites. The wider adoption results from the availability of platforms that incorporate targeting. Solutions are usually built on top of content management systems used for the production of websites. The definitions required for targeting are related to content, but they are superimposed in the sense that they are not an integral part of the content model or the content itself. This paper presents an initial model that is used to study the integration of models for content, content visualizations, and content targeting. Potential benefits from an integrated model are manifold. It allows expressing personalization rules along with the content they refer to in a consistent way. This way, personalization is applied by putting content in context rather than through superimposed targeting rules. By expressing personalization rules in the same context-dependent and evolvable way as content, they can also evolve over time and can be adapted to different user contexts. On top of that, they can be defined and maintained by content editors and other users of a content management system.

Pages: 26 to 31

Copyright: Copyright (c) IARIA, 2019

Publication date: May 5, 2019

Published in: conference

ISSN: 2308-4162

ISBN: 978-1-61208-707-8

Location: Venice, Italy

Dates: from May 5, 2019 to May 9, 2019

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