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ThinkMind // AMBIENT 2018, The Eighth International Conference on Ambient Computing, Applications, Services and Technologies // View article ambient_2018_1_20_40033


A Rhetoric of Smart Carpet in the Age of Disruption; Leveraging IoT, Blockchain, and Platform for Value Co-Creation

Authors:
Amirhossein Roshanzamir
Vishanth Weerakkody
Vignesh Yoganathan

Keywords: Carpet; Luxury goods; The Sharing economy, Disruption; Digital technologies; Start-up; Brand Story; Co-creation; IoT; Blockchain; Platform models.

Abstract:
The luxury goods industry has experienced evolving consumer preferences, emerged from innovation and growth in the sharing economy and driven by digital technologies. On one side, the sharing economy has disrupted traditional luxury brands by providing or sharing access to goods and services through online platforms. On another side, the entire value chain of luxury goods, from procuring raw materials, design and production, delivery, product co-creation, up to customer service, in-store experience, and even consumption are transformed by digital technologies. The purpose of this study is to explore the role of digital technologies including the Internet of Things (IoT), blockchain and platform models, to disrupt the luxury industry. This paper suggests a novel and practical framework to transform handmade carpet to smart carpet and co-create value with potential customers in order to build trust and influence their buying behavior. The framework illustrates, for the first time, how the unmatched power of a brand story can be leveraged and authenticated by digital technologies and through active contribution of customers.

Pages: 1 to 10

Copyright: Copyright (c) IARIA, 2018

Publication date: November 18, 2018

Published in: conference

ISSN: 2326-9324

ISBN: 978-1-61208-679-8

Location: Athens, Greece

Dates: from November 18, 2018 to November 22, 2018

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