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InfoSys 2025 Congress
March 09, 2025 to March 13, 2025 - Lisbon, Portugal
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InfoWare 2025 Congress
March 09, 2025 to March 13, 2025 - Lisbon, Portugal
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DataSys 2025 Congress
April 06, 2025 to April 10, 2025 - Valencia, Spain
- AICT 2025, The Twenty-Second Advanced International Conference on Telecommunications
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ComputationWorld 2025 Congress
April 06, 2025 to April 10, 2025 - Valencia, Spain
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May 18, 2025 to May 22, 2025 - Nice, France
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May 18, 2025 to May 22, 2025 - Nice, France
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IARIA Congress 2025, The 2025 IARIA Annual Congress on Frontiers in Science, Technology, Services, and Applications
July 06, 2025 to July 10, 2025 - Athens, Greece
DigiTech 2025 Congress
July 06, 2025 to July 10, 2025 - Athens, Greece
- DIGITAL 2025, Advances on Societal Digital Transformation
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NexTech 2025 Congress
September 28, 2025 to October 02, 2025 - Lisbon, Portugal
- UBICOMM 2025, The Nineteenth International Conference on Mobile Ubiquitous Computing, Systems, Services and Technologies
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SoftNet 2025 Congress
September 28, 2025 to October 02, 2025 - Lisbon, Portugal
- ICSEA 2025, The Twentieth International Conference on Software Engineering Advances
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- INNOV 2025, The Fourteenth International Conference on Communications, Computation, Networks and Technologies
- AISyS 2025, The Second International Conference on AI-based Systems and Services
SocSys 2025 Congress
October 26, 2025 to October 30, 2025 - Barcelona, Spain
NetWare 2025 Congress
October 26, 2025 to October 30, 2025 - Barcelona, Spain
- SENSORCOMM 2025, The Nineteenth International Conference on Sensor Technologies and Applications
- SENSORDEVICES 2025, The Sixteenth International Conference on Sensor Device Technologies and Applications
- SECURWARE 2025, The Nineteenth International Conference on Emerging Security Information, Systems and Technologies
- AFIN 2025, The Seventeenth International Conference on Advances in Future Internet
- CENICS 2025, The Eighteenth International Conference on Advances in Circuits, Electronics and Micro-electronics
- ICQNM 2025, The Nineteenth International Conference on Quantum, Nano/Bio, and Micro Technologies
- FASSI 2025, The Eleventh International Conference on Fundamentals and Advances in Software Systems Integration
- GREEN 2025, The Tenth International Conference on Green Communications, Computing and Technologies
- HEALTHINFO 2025, The Tenth International Conference on Informatics and Assistive Technologies for Health-Care, Medical Support and Wellbeing
TechWorld 2025 Congress
October 26, 2025 to October 30, 2025 - Barcelona, Spain
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ThinkMind // International Journal On Advances in Software, volume 12, numbers 3 and 4, 2019 // View article soft_v12_n34_2019_15
An Integrated Model for Content Management, Topic-oriented User Segmentation, and Behavioral Targeting
 Authors:
Hans-Werner Sehring Keywords: personalization; targeting; segmentation; web tracking; profiling; content management Abstract:
The World Wide Web is the basis for increasingly many information and interaction services. Personalization provides users with information and services that are adequately tailored to their current needs. Targeting, a form of implicit personalization of content and content presentations for groups of users, comes to broader practical use for a growing number of commercial websites. The wider adoption results from the availability of platforms that incorporate targeting. Solutions are usually built on top of content management systems or eCommerce solutions that are used for the production of websites. The rule sets that typically are required for targeting are related to content, but they are superimposed in the sense that they are not an integral part of the content model or the content itself. This paper presents an initial model that is used to study the integration of content, content visualizations, user classification, and content targeting. Potential benefits from an integrated model are manifold. In the presented approach, personalization is applied by putting content in context rather than through superimposed targeting rules. By expressing personalization rules in the same context-dependent and evolvable way as content, they can also evolve over time and can be adapted to different user contexts. On top of that, they can be defined and maintained by content editors and other users of a content management system. The models used to study this form of integrated targeting do not rely on a certain technology or implementation. The features of the Minimalistic Meta Modeling Language (M3L) are employed as a meta model testbed, though. It allows expressing personalization rules along with both the content they refer to and the concepts they are based on, as well as users’ interest, in the required consistent way. Pages: 372 to 383 Copyright: Copyright (c) to authors, 2019. Used with permission. Publication date: December 30, 2019 Published in: journal ISSN: 1942-2628
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