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ThinkMind // ICIW 2012, The Seventh International Conference on Internet and Web Applications and Services // View article iciw_2012_10_40_20128
A Stream-Oriented Community Generation for Integrating TV and Social Network Services
 Authors:
Riho Nakano
Shuichi Kurabayashi Keywords: Community Generation; Social Network Services; TV stream; Cross-media Infrastructure; Sentiment Analysis. Abstract:
This paper proposes a stream-oriented community generation that associates real-time TV streams and Web resources by analyzing the communication among users on a social network service (SNS). The aim of this system is to provide a novel media environment for enhanced cross-media communication and discussion by dynamically creating social communities according to the real-time contexts of TV stream. The unique feature of this system is an implicit community analysis mechanism that employs the TV stream as a powerful and well-organized "context-creator" for SNS users. This system extract a group of viewers who have the same or similar interests by integrating the term co-occurrence statistics of SNS messages and their synchronicity to TV. To detect the context-dependent group of users, this system provides a dynamic feature keyword selection mechanism to create a vector space, which is specifically tailored to the TV context. The application scope of this system includes analysis of community-level sentiments in SNS messages associated with a TV program and the analysis of transitions in the sentiments of communities to develop effective advertising strategies. Pages: 286 to 289 Copyright: Copyright (c) IARIA, 2012 Publication date: May 27, 2012 Published in: conference ISSN: 2308-3972 ISBN: 978-1-61208-200-4 Location: Stuttgart, Germany Dates: from May 27, 2012 to June 1, 2012
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