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(to be completed)

 


ThinkMind // ICAS 2012, The Eighth International Conference on Autonomic and Autonomous Systems // View article icas_2012_1_50_20137


Towards Autonomic Marketing

Authors:
Carl Adams
Richard John Anthony
Wendy Powley
David Bell
Chris White
Chun Wu

Keywords: Autonomic Marketing; Marketing Intelligence Systems

Abstract:
This paper explores one of the current innovation waves within computing technology, that of the application of Autonomic Computing (AC) to the marketing domain – termed “Autonomic Marketing”, the result being an adaptive, highly effective marketing strategy set to significantly change target marketing and a company’s relationship with customers. Marketing has often been at the forefront of business adoption and utilization of the latest computing technologies and functionality. Indeed, the marketing function is interlinked with technology and has been proactively using the capabilities of new technologies from the earliest databases and mail merge functionality to sophisticated Customer Relationship Management systems and intelligent behavioural marketing systems. The Autonomic Computing paradigm provides a framework in which marketing systems could become self-configuring and context-aware, using a variety of learning and decision-making techniques, providing the potential of even more refined targeting of marketing information to customers. In this paper, we introduce the concept of Autonomic Marketing and outline some of the research issues involved in the implementation of such a system that will, indeed revolutionize the marketing world.

Pages: 28 to 31

Copyright: Copyright (c) IARIA, 2012

Publication date: March 25, 2012

Published in: conference

ISSN: 2308-3913

ISBN: 978-1-61208-187-8

Location: St. Maarten, The Netherlands Antilles

Dates: from March 25, 2012 to March 30, 2012

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