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ThinkMind // BUSTECH 2012, The Second International Conference on Business Intelligence and Technology // View article bustech_2012_3_10_90011


Cultural Intelligence Decision Support System for Business Activities

Authors:
Zhao Xin Wu
Roger Nkambou
Jacqueline Bourdeau

Keywords: Cross-Cultural; Cultural Intelligence; Business Intelligence; Decision Making; Soft-Computing

Abstract:
With the rapid growth of globalization, cross-cultural business activities are on the rise. These activities are of increasing importance for individuals and organizations. As a result, culture has become a decisive factor in the success of cross-cultural business. In today’s global marketplace, individuals and organizations must be culturally intelligent. The concept of cultural intelligence has been introduced in the literature on global management. Researches on cultural intelligence have provided a new perspective, and, hence, have presented a new way to alleviate cross-cultural business challenges. However, these researches mainly rely on questionnaires to find solutions to the problems of cultural intelligence in cross-cultural business. To date, no research on cultural intelligence has been empirically computerized. This study aims first to create a new cultural intelligence computational model in order to process the soft data in cross-cultural business activities. This will enable individuals and organizations to make better decisions in cross-cultural business activities. Second, this study will implement the model in a system called the CIDSS through the use of artificial intelligence techniques. The purpose of the CIDSS is to allow individuals and organizations to make intelligent decisions in culturally diverse business activities and to solve the intercultural adaptation problems faced in a variety of authentic cross-cultural situations.

Pages: 48 to 54

Copyright: Copyright (c) IARIA, 2012

Publication date: July 22, 2012

Published in: conference

ISSN: 2308-4391

ISBN: 978-1-61208-223-3

Location: Nice, France

Dates: from July 22, 2012 to July 27, 2012

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